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Banking & Credit Card Survey 2010

Our Banking and Credit Card Survey 2010 is now open.

The past year has proved a particularly challenging one for consumers, with large numbers forced to turn to their lenders for extra financial help. We hope to build a picture of how opinions of banks and credit card providers have changed, as well as feedback on the economy in general.

By taking part, you will help us to build one of the most comprehensive surveys of how lenders in the UK compare.

Everyone who takes part can also opt to be entered into a prize draw to win a much sought-after Apple iPad, due to be released in the UK in April.


  • 2010 Survey

Summary

For the first time in 5 years, overall customer service levels from banks fell – with the proportion of respondents rating their bank as ‘Excellent’ or ‘Very Good’ falling from a peak of 62.3% last year to 55.3% in 2009.

Still First Direct continued its dominance as the top rated bank for the third year running, with a colossal 91.5% (up from 90.0% in 2008) of people rating its customer service as Excellent or Very Good. Nationwide also emerged with good overall ratings, improving by one place on last year’s showing. Abbey slipped down the list, from 7th to 10th place amongst the ‘top 10’ banks.

Customer service ratings for banks 2009

Despite the wide range in ratings, long-term customer loyalty is still apparent. 55% of respondents had been with their current bank for over 11 years, and when asked why they remained loyal, one in three people said it was simply that they “had always banked with them”.

The fall in customer service levels amongst banks was replicated amongst credit card providers, with overall ratings dropping from 63.1% (Excellent or Very Good) in 2008 to 55.7% this year. Whilst not to everyone’s taste, American Express customers gave the card issuer top ratings for the second year running, and First Direct (again) and Tesco fared very well. The same can’t be said of Barclaycard, who were left once again with the smallest proportion of respondents ranking their customer service as ‘Excellent’.

The number of people who bore a grudge to such an extent that they would never recommend a particular lender grew to 41% (from 32.6%), whilst the survey also revealed that the vast majority of people have been affected in some way by the recession. Optimism that it will end within 12 months was not forthcoming , with 2 in 3 people believing it will last longer.

Examination of detailed comments received within the survey revealed low consumer confidence in the recession ending soon, and general resentment towards banks and the suggestion of further bonuses being paid to under-performing staff.

2009 Banking and Credit Card Survey

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